The Arts and Events

Cultural heritage and contemporary arts benefit from being showcased in events. Arts-related events are each unique in reflecting local culture; they may be therefore spontaneous (street art and so on) or planned (i.e. studio tours or arts festivals). The Arts and Events explores the nature and complexity of managing arts events and fills a significant gap in the available literature. It investigates the history, development and management of arts events to offer much needed insight into creating economic, social and cultural capital. It therefore contributes to a greater understanding of how arts events can create a beneficial experience for the individual and the community as well as their future sustainable development. The title explores a broad range of events from around the globe including: inspirational events for building creative (social, cultural and human) capital; affirming events for encouraging links to cultural identity or heritage; pleasurable events that offer enjoyable recreational, leisure and touristic experiences; enriching events that create opportunities for personal growth and/or to sell products or experiences, and finally, celebratory events that enhance cultural diversity. This significant volume is a valuable source for researchers, policy-makers and managers of arts events around the globe.

Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on arts, heritage and tourism management. Books include the popular textbook on Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management, 2002 (second edition forthcoming 2014, which will be titled, Cultural Tourism) and Cultural Heritage Management in China with Y.S.F Lee (Routledge, 2009). Lee Jolliffe, a Professor of Hospitality and Tourism (University of New Brunswick, Canada) has a research interest in culture and tourism. Previous books include Sugar Heritage and Tourism in Transition (Channel View Publications, 2013) and Mining Heritage and Tourism with Michael V. Conlin (Routledge, 2011).

1. Introduction 2. Historical Context of Arts Events 3. Understanding Arts Events 4. Key Issues in Planning and Developing Arts Events 5. Lessons Learned from Implementing Arts Events 6. Assessing Arts Events 7. Conclusion

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