International Perspectives of Festivals and Events

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Jane Ali-Knight, Alan Fyall, Martin Robertson, Adele Ladkin

Part 1 Destination, Image and Development, Martin Robertson; Chapter 1 Using Major Events to Promote Peripheral Urban Areas: Deptford and the 2007 Tour de France, Andrew Smith; Chapter 2 Weymouth's Once in a Lifetime Opportunity, Deborah Sadd; Chapter 3 Tourism and the Hans Christian Andersen Bicentenary Event in Denmark, Janne J. Liburd; Chapter 4 Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification, M. Foley, G. McPherson, D. McGillivray; Chapter 5 The South Korean Hotel Sector's Perspectives on the 'Pre-' and 'Post-event' Impacts of the Co-hosted 2002 Football World Cup, Misuk Byeon, Neil Carr, C. Michael Hall; Part 2 Community and Identity, Alan Fyall; Chapter 6 Indigenous Australia and the Sydney 2000 Olympic Games: Mediated Messages of Respect and Reconciliation, Leanne White; Chapter 7 How Festivals Nurture Resilience in Regional Communities, Ros Derrett; Chapter 8 The Buon Ma Thuot Coffee Festival, Vietnam: Opportunity for Tourism?, Lee Jolliffe, Huong Thanh Bui, Hang Thy Nguyen; Chapter 9 Tasting Australia: A Celebration of Cultural Identity or an International Event?, Graham Brown, Shirley Chappel; Chapter 10 Festivals and Tourism in Rural Economies, Emma H. Wood, Rhodri Thomas; Part 3 Audience and Participant Experience, Adele Ladkin; Chapter 11 Commemorative Events: Sacrifice, Identity and Dissonance, Warwick Frost, Fiona Wheeler, Matthew Harvey; Chapter 12 Running Commentary: Participant Experiences at International Distance Running Events, Richard Shipway, Ian Jones; Chapter 13 Elite Sports Tours: Special Events with Special Challenges, Michael Morgan, Richard Wright; Chapter 14 The British Pop Music Festival Phenomenon, Chris Stone; Part 4 Managing The Event, Jane Ali-Knight; Chapter 15 A Model for Analysing the Development of Public Events, Elbe Jörgen; Chapter 16 Human Resources in the Business Events Industry, Krzysztof Celuch, Rob Davidson; Chapter 17 Measuring the Impact of Micro-Events on Local Communities: A Role for Web-Based Approaches, Geoff Dickson, Simon Milne; Chapter 18 Post-modern Heritage, Chivalry, Park and Ride: Le Tour Comes to Canterbury, J. Lovell; Chapter 19 Towards Safer Special Events: A Structured Approach to Counter the Terrorism Threat, Alexandros Paraskevas;

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