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In the fourth edition of his ground-breaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge and techniques needed to become a successful communicator.
Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations and an Adjunct Professor in the School of Professional Studies at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com) and publishes a weekly industry newsletter with over 540,000 subscribers in over 25 countries.
1. How it all got started. 2. Getting started and building contacts/volunteerism: Networking, listening, showing up, and most importantly GSD! 3. Reading, writing, and speaking-and not just in English: Walking the walk and talking the talk. 4. Now pitching ... building bridges, not walls ... : No mediums should be rare when selling sizzle or steak. 5. Communicating in the collegiate environment: SID is not just the name of the accounting teacher. 6. Working with a professional team: The grind of the endless season. 7. Working with an individual sport and athlete: There's no "I" in team, but there is a "me". 8. The league communications office: Making the 300-pound gorilla warm and fuzzy. 9. Social media and "connecting you to your world". 10. The press conference: If it ain't catered it ain't journalism. 11. Crisis management: A little foresight and planning can go a long way. 12. Expanding beyond your limits ... understanding and embracing global storytelling ... : The meat is not proportional to the size of the cheese. 13. Influence, reach, relevance, framing ... finding the blue ocean and swimming for storytelling success .... 14. Timeless and noteworthy: Best practices in storytelling to be admired, emulated, and built upon.
