Business of Sport Management

The full text downloaded to your computer With eBooks you can: - search for key concepts, words and phrases - make highlights and notes as you study - share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

- Preface - Section A - The Context of Sport - 1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick - 2 Governance in Sport, John Beech - 3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall - 4 The Role of the State in Sport, Chris Parker & Alan Barnard - 5 The Economics of Competitive Balance in Sport, Jon Guest - 6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser - Section B - Business Functions applied to Sport - 7 Organisational Behaviour in Sport Organisations, John Old - 8 Human Resource Management in Sport, Terrence Wendell Brathwaite - 9 Branding and Marketing in Sport, Norm O'Reilly, Ted Graham & Lindsay Rennie - 10 Sports Finance, Michael Barker - 11 Managing small and not-for-profit sports organisations, Cameron O'Beirne - 12 Strategy and Environmental Analysis in Sport, Andy Adcroft - 13 Managing Sport Operations: Quality, Performance and Control, Terri Byers - 14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi - Section C - Sport Management Issues - 15 Sports and the Law, Karen Bill & Simon Gardiner - 16 Sport Event and Facility Management, Dave Arthur - 17 Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng - 18 Sport Broadcasting, Harry Arne Solberg - 19 Risk Management in Sport, Dominic Elliott - 20 The Sports Betting Industry, David Morris - 21 Sports Retailing and Merchandising, Leigh Sparks - 22 Sports Media and PR, Steve Dittmore - 23 The Internationalisation of Sport, Simon Chadwick - 24 Sports Agents and Intermediaries, Anna Semens