Development and Management of Visitor Attractions

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.
New features/topics include:
* The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples
The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

John Swarbrooke

Part 1 The Context; Chapter 1 Introduction; Chapter 2 The role of visitor attractions in tourism; Chapter 3 The visitor attraction product; Chapter 4 The visitor attraction market; Chapter 5 The business environment and visitor attractions; Part 2 The Development of Visitor Attractions; Chapter 6 The development process and the role of feasibility studies; Chapter 7 Factors influencing the success of visitor attractions; Chapter 8 Financing visitor attraction projects; Chapter 9 Designing visitor attractions; Chapter 10 Project management; Part 3 The Management of Visitor Attractions; Chapter 11 The role of the manager and management styles; Chapter 12 The marketing concept; Chapter 13 Strategic marketing planning; Chapter 14 The implementation of marketing strategies; Chapter 15 Human resource management; Chapter 16 Financial management; Chapter 17 Operations management; Chapter 18 Ethical challenges in attraction management; Chapter 19 Managing quality; Chapter 20 Managing change and planning for the future; Part 4 Case Studies; case1 Lessons from the Millennium Dome, London; case2 The Millennium Commission and attraction projects in the UK; case3 Relationship marketing: the RAF Museum, Hendon, UK; case4 Industrial tourism: 'The Potteries', UK; case5 Parcs d'attractions in France; case6 Visitor attractions in Paris; case7 Parc du Futuroscope, France; case8 The clubs of Ibiza; case9 The product life cycle and Legoland, Denmark; case10 Mine attractions in Norway; case11 Bay Street complex, Malta; case12 The impact of political change on the attractions sector in Russia; case13 The management of archaeological sites in Greece; case14 Major museums in New York; case15 Leading theme parks in the USA; case16 Disney California Adventure, USA; case17 Special interest attractions in South Africa; case18 The international casino market in New Zealand; case19 Visitor attractions in Brazil; case20 Sporting attractions; case21 Food and drink attractions; case22 The evolution of wildlife attractions; Part 5 The Future of Visitor Attractions;