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While creativity is their main focus, organisations in the creative industries don't succeed or fail based solely on their creative output. Their success also depends on how effectively they understand and address competitive challenges. In this second edition of Strategic Management in the Creative and Cultural Industries, Jonathan Gander offers an updated guide to applying the practices of strategic management to this diverse and dynamic field. This book has been extensively revised to include new technological and social trends, new case studies, and theoretical developments in the field of strategic management. Readers will be introduced to a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks needed to understand the competitive scenario in which the firm operates and to follow the decision-making processes necessary to craft a response. Additional coverage includes the rise of remote and hybrid working, the growth in open strategy adoption, and new practical case studies from the museum sector, NFTs in the arts world, genAI, new technologies in arts consumption, and the digital transformation of archives. This concise and practical book offers a clear, step-by-step approach to identifying and addressing strategic challenges facing creative enterprises. It is ideal for students and professionals in the creative sector who want to develop a strategic understanding of their competitive landscape.
Jonathan Gander is an Associate Professor and Head of the School of Creative Industries at Lasalle College of the Arts, University of the Arts Singapore.
1. Competing in the creative and cultural industries: The need for a strategic approach 2. What are the questions? Diagnosing the problem and formulating a response 3. What are the answers? Strategies for experience providers 4. What are the answers? Strategies for bespoke singularities/one-offs 5. What are the answers? Strategies for the makers of reproducible products 6. How to design and deliver a strategy 7. Concluding recommendations References
