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This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media.
The research used includes a meta-theoretical analysis of the current mediatization theory, as well as quantitative and qualitative empirical research. The author integrates these aspects into the new concept of media saturation, supplementing the current theory and contributing to the wider body of knowledge in the field of media and physical activity. The book analyzes different perspectives in an interdisciplinary examination, ranging from media and sport researchers to scholars in culture studies, sociology, and psychology.
Katarzyna Kopecka-Piech is assistant professor and new media researcher at the University of Wroclaw.
Chapter 1: Theory of Media Saturation Chapter 2: Media Saturation of Physical Activity: Quantitative Approaches Chapter 3: Qualitative Measurement of Physical Activity Media Saturation. Dominating Forms of Physical Activity and Popular Technologies Chapter 4: Qualitative Measurement of Media Saturation of Physical Activity. Niche Forms of Physical Activity and Niche Technologies Chapter 5: Desaturation of Physical Activity
