Convention Tourism

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry's growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: - proposed economic impact assessment framework - regional planning and development initiatives - education and training programs from industry associations and universities - research resources - international meeting management As more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry's past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.

Sung Chon, Kaye; Weber, Karin

- About the Editors - Contributors - Preface - Part I: Topical Overview - Chapter 1. History of Convention Tourism - Introduction - Origins of the Convention Industry - Impact of Economic Cycles - Global Developments - Regional Developments - Conclusion - Chapter 2. Economic Contribution of Convention Tourism: Conceptual and Empirical Issues - Introduction - Estimating the Economic Contribution of Conventions - Convention Impact Assessment Framework - Other Economic Impacts - Conclusion - Chapter 3. Planning and Development Issues for the Convention Industry - Introduction - Planning and Development Issues for the Convention Industry - Global Factors Impacting Planning and Development - Regional Planning and Development Initiatives - Conclusion - Chapter 4. Marketing of Convention Tourism - Introduction - Convention Tourism Markets - Convention Destination Marketing Mix - Convention Site Selection - Convention Marketing Organizations - Convention Destination Marketing-Regional Insights - Conclusion - Chapter 5. Human Resource Issues for the Convention Industry - Introduction - Employment Opportunities and Skill Requirements - Industry Trends and Issues - Education and Training Programs for the Convention Industry - Conclusion - Chapter 6. Research Issues and Challenges for the Convention Industry - Introduction - Global Research Issues and Challenges - Research Sources: Industry Associations - Research Sources: Trade Publications - Research Sources: Academic Research - Conclusion - Chapter 7. International Meeting Management - Introduction - Definitions - Reasons for Staging International Meetings - Considerations in International Meeting Management - Conclusion - Part II: Case Studies - Chapter 8. Convention Center Ownership and Management: The Case of the United States - Introduction - Impact of Convention Centers - Convention Center Ownership - Convention Center Management - Which Type of Management Is Best? - Conclusion - Chapter 9. Mediterranean Convention Bureaus: The Case of Italy - Introduction - Challenges in the Mediterranean Region - European Convention Bureaus - Management of Southern European Convention Bureaus - Convention Destination Management in Italy - Conclusion - Chapter 10. The Convention Industry in South Korea - Introduction - Background on South Korea's Tourism Industry - Growth Factors for the South Korean Convention Industry - Target Markets - Industry Priorities - Conclusion - Chapter 11. Convention Hotels in Australia: Trends and Issues - Introduction - Spatial Distribution - Historical Perspective - Range of Convention Hotels in Australia - Current Trends and Issues - Conclusion - Part III: The Future - Chapter 12. Trends and Key Issues for the Convention Industry in the Twenty-First Century - Introduction - Business Trends - Technology Trends - Social Trends - Political Trends - Key Issues - Conclusion - Addendum - Appendix - Bibliography - Index - Reference Notes Included