Consumer Behavior in Travel and Tourism

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: - discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior - exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions - determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction - examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques - detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Kaye Sung Chon, Abraham Pizam, Yoel Mansfield

Contents
* About the Editors * Contributors * Introduction * Part I: Overview * Chapter 1. Consumer Behavior Related to Tourism * Learning Objectives * Motivation of Tourists * Typologies of Tourists * Destination Choice * Models of Consumer Behavior in Tourism * The Nonuser * Summary and Conclusions * Concept Definitions * Review Questions * Part II: Destination Selection and Product Choice * Chapter 2. Estimating What Affects Tourist Destination Choice * Learning Objectives * Introduction * Theoretical Background of Discrete Choice Experiments * A Model of Choices of Hypothetical Destinations on Five Caribbean Islands * A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario * Summary and Conclusions * concept Definitions * Review Questions * Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach * Learning Objectives * Introduction * Means-End Theory * General Methodology for Assessing Means-End Relationships * Study Objectives and Methodology * Analysis and Results * Implications for Leisure and Destination Research * Concept Definitions * Review Questions * Optional Project: Measuring Means-End Chains * Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process * Learning Objectives * Introduction * The Structure of Destination Choice Sets * Study Hypotheses * Data Collection * Operationalizing facilitators and Inhibitors * Results * Concluding comments * Concept Definitions * Review Questions * Chapter 5. Tourists' Decision-Making and Behavior Processes * Learning Objectives * Introduction * Major Aspects of Tourists' Decision-Making and Behavior Processes * The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory * The Positivist View: The Rational Tourist * The Interpretivist View: The Other Aspect of the Tourist * Summary and conclusions * Concept Definitions * Review Questions * Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes * Learning Objectives * Introduction * Data and Method * Findings * Marketing Implications * Recommendations for Future Research * Concept Definitions * Review Questions * Chapter 7. Consumer Decision Making and Prepurchase Information Search * Learning Objectives * Marketing Communications in the Travel and Tourism Industry * The Nature of Prepurchase Information Search * Types of Information Sought * Amounts and Sources of External Information Search * Determinants of Information Search * Purchase Involvement and Information Search * Strategic Implications * Concept Definitions * Review Questions * Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism * Learning Objectives * Introduction * Purpose of the Study * Methodology * Findings * Implications * Limitations * Conclusions * Concept Definitions * Review Questions * Chapter 9. Package Tourism and Customer Loyalties * Learning Objectives * Chapter Aim and Structure * Package Tourism * Travel Experiences and Loyalties * Descriptors of Package Tourism Loyalties * Summary and Conclusions * Concept Definitions * Review Questions * Part III: Perceptions, Expectations, and Satisfaction * Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey * Learning Objectives * Destination Image * Image and Marketing * An Empirical Study of the Image Change Induced by Actual Experience of Turkey * Conclusions * Concept Definitions * Review Questions * Chapter 11. Valuing Changes to Scenic Byways * Learning Objectives * Introduction * Economics of Travel Choice Behavior * Sur