The Practice of Graduate Research in Hospitality and Tourism

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students'concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: - selecting service-oriented employees based on person-organization fit - measuring the effectiveness of advertising on the Internet - examining factors that affect food expenditures of U.S. tourists when they are away from home - explaining the competitive structure of Japanese travelers'overseas destination plans - determining the motivational needs of managers in the on-site foodservice segment - providing adequate education on HIV and AIDS in the workplace for hospitality managers - identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

K. S. Chon

Contents - About the Editor - Contributors - Preface - Part I: Conceptual Approaches - Chapter 1. Selecting Service-OrientedEmployees Based on Person-Organization Fit - Introduction - Review of the Literature - Conclusion - Chapter 2. Developing a Benchmarking Model for Tourist Destinations - Introduction - Benchmarking: Definition and Practices - Benchmarking and the Tourism Industry - Benchmarking and Customer Satisfaction - Toward Destination Benchmarking - A Destination Benchmarking Model - What to Benchmark - Whom to Benchmark - How to Benchmark - Conclusion - Chapter 3. A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketplace - Introduction - The Web and the Lodging Industry - The Web As an Intermediary Between the Customer and the Hotel - A Conceptual Framework - Conclusions and Suggestions for Future Study - Part II: Secondary Data Approaches - Chapter 4. Factors Affecting Expenditures on Food Away from Home in US Households - Introduction - Methods - Results - Conclusions - Chapter 5. Senior-Sensitive Segments: Looking at Travel Behavior - Introduction - Methodology - Results - Conclusion and Implications - Chapter 6. The Competitive Structure of Japanese Overseas Travelers' Destinations - Introduction - Purpose - Methods and Analysis - Conclusion - Chapter 7. Identification of Variables Influencing Food and Beverage Employee Turnover - Introduction - Literature Review - Data - Methodology - Results - Discussion - Conclusion and Areas for Future Research - Part III: Primary Data Approaches - Chapter 8. Motivating Needs of Managers in the On-Site Food Service Segment - Introduction - Background - Murray's Model - Study of Food Service Managers' Motivating Needs - Methodology - Discussion of Findings - Conclusion - Chapter 9. HIV and AIDS in the Workplace: Do Future Hospitality Managers Have Adequate Education? - Background - Methodology - Results - Implications - Chapter 10. Analysis of Papers Published in the Hospitality Research Journal: Focus and Trends of Subjects, Research Designs, and Statistical Techniques - Introduction - Methodology - Results - Conclusions and Implications - Index - Reference Notes Included