Managing Cultural Festivals

This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization.
This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included.
The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond.
Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Elisa Salvador is Professor (PhD, HDR) of Innovation and Creativity at ESSCA School of Management, France. Jesper Strandgaard Pedersen is Professor of Organization Studies at Copenhagen Business School, Denmark.

Foreword: Cultural festivals - Quos Vadis in research and practice Marianna Sigala Introduction: Managing Cultural Festivals: context, challenges and new avenues of research Elisa Salvador and Jesper Strandgaard Pedersen Section 1: Cultural Festivals Organization and Management: between Tradition and Innovation 1. The tradition of being innovative: the case of the Venice Biennale and its Venice International Film Festival Viktoriya Pisotska, Kerem Gurses and Luca Giustiniano 2. Food Events and the Temporality of Innovation Iben Sandal Stjerne and Silviya Svejenova 3. From Festa to Festival: UNESCO Heritage and the (Invented) Tradition of a Cultural Festival Carmelo Mazza and Jesper Strandgaard Pedersen 4. Innovation in early music festivals: domains, strategies and outcomes Elena Castro-Martínez Elena, Albert Recasens and Ignacio Fernández-de-Lucio Section 2: Challenges of Cultural Festivals in the Digital Age 5. A classical music Festival and its audience: The Case of MITO Settembre Musica Giovanna Segre, Andrea Morelli and Caterina Valenti 6. Ferrara Buskers Festival (1998-2001): Design, Emerging Meanings and Sense Making Luca Zan and Giovanni Masino 7. Becoming a symbol and losing control: The Gothenburg Book Fair and the alt-right debate Josef Pallas and Elena Raviola 8. Music Festivals and Educational Concerts in Spain: A Landscape between Tradition and Innovation Ana Maria Botella-Nicolas, Rosa Isusi-Fagoaga and Elena Castro-Martinez Section 3: Value and Impacts of Cultural Festivals at local and regional level 9. (The Economics of) Cultural Festivals in the Digital Age: An analysis of the comics publishing industry Elisa Salvador, Elena Castro-Martinez and Pierre-Jean Benghozi 10. Beyond economic impact: the cultural and social effects of arts festivals María Devesa and Ana Roitvan 11. Cultural value of a Festival: quality evaluator for assessing impact Arjo Klamer, Ludmilla Petrova, and Dorottya Eva Kiss 12. Cultural Events and Japanese Pop Culture in Europe: The case of the Japan Expo in France Norio Tajima, Keiko Kawamata, Shoetsuro Nakagawa and Toshihiko Miura 13. Facts about music festivals: what we know and what we would like to know Jean-Paul Simon