Total Sports Media

This thoroughly revised second edition of-Total Sports Mediä(formerly-Total Sportscasting) offers a complete guide to sports media across TV, radio and digital broadcasting.

Marc Zumoff has spent some 45 years in sports media, including 27 years as the television voice of the Philadelphia 76ers, as well as play-by-play for NBC's coverage of the Rio Olympic Games in 2016. He's also had a myriad of play-by-play, host, anchor and reporter assignments, at both the network and regional levels, for television and radio. He spent the first five years of his career as a radio news anchor and reporter. He is a multiple Mid-Atlantic Emmy Award winner and three-time winner of the Pennsylvania Sportscaster of the Year by the National Sports Media Association. He is currently the associate director of the Claire Smith Sports Center at his alma mater, Temple University. Max Negin is an editor, tape operator, producer and director with over 21 years of professional production experience. He has won national Emmy Awards in the category "Outstanding Technical Team, Studio" as part of NBC's coverage of the Olympic Games in 2010 (Vancouver) and 2012 (London). He has also won two regional Emmys for writing and editing. Negin has worked for a variety of broadcast outlets including NBC, HBO Sports, FOX, ESPN, and a host of regional cable outlets, professional sports teams and colleges. He spent two seasons as an associate producer for the Philadelphia 76ers as well as the video coordinator for three seasons for the Phillies Television Network and was most recently the lead Tape Replay and Editor for the Charlotte Hornets. In addition to his professional experience, Max is Director of Elon Sports Vision and Assistant Professor of Communications at Elon University.

Chapter 1: A History and Overview Chapter 2: The Production Plan Chapter 3: Research and Relationships Chapter 4: Writing for Performance Chapter 5: Performance Theory Chapter 6: Reporter, Anchor, Host, Sports Talk Chapter 7: Play-by-play, Analyst and Sideline Chapter 8: Diversity and Women in Sports Media Chapter 9: Social Media and the Web Chapter 10: Producing Chapter 11: Cameras and Visual Communication Chapter 12: Audio Chapter 13: Editing, Replays and Post-Production Chapter 14: Graphics Elements Chapter 15: Directing and the Flow of the Crew Chapter 16: The Demo Chapter 17: Career Development Chapter 18: Finance Chapter 19: Current Trends and Future Possibilities