Mega-Events and Globalization

Since the turn of the twenty first century, there has been a trend for urban "mega events" to be awarded to cities and nations in the East and Global South. Such events have been viewed as economic stimulant as well as opportunities to promote national identity, gain greater international recognition and exercise a form of 'soft power.' However, there has also been on-going controversy about the value, impact and legacy of global mega events in these cities and nations. This book provides a critical examination of the ambition for spectacle that has emerged across the East and Global South. The chapters explore the theoretical and conceptual issues associated with mega-events and new forms of globalization, from the critical political economy of mega-events in a changing world order to the contested social and economic legacies of mega-events and the widespread opposition that increasingly accompanies these events. The book also explores questions of urban development and governance, the role of new communications technologies in global economic expansion, the high security State, and the growing global influence of international non-governmental organizations. This book offers a rich collection of original theoretical contributions and global case studies from leading international scholars from the social sciences and humanities. It offers a fresh and unique interdisciplinary perspective that synthesizes cutting edge research on mega-events and urban spectacles while simultaneously contributing to a broader understanding of the dynamics of global capitalism and international political power in the early twenty first century.

Richard Gruneau is Professor of Communication at Simon Fraser University, Vancouver, Canada. He has written widely in critical political economy, media studies, popular culture, and sport studies. His books include Artificial Ice: Hockey, Commerce and Culture (co-edited with David Whitson, 2006); The Missing News: Filters and Blind Spots in Canada's Press (with Robert Hackett and NewsWatch Canada, 2000); Class, Sports and Social Development (1983, 1999); and Hockey Night in Canada: Sport, Identities and Cultural Politics (with David Whitson, 1993). John Horne is Professor of Sport and Sociology in the School of Sport, Tourism and The Outdoors at the University of Central Lancashire, Preston, U.K.. He has written widely in the sociology of leisure, consumer culture, and sport studies. His previous books include Sport and Social Movements: From the Local to the Global (with Harvey, Safai, Darnell and O'Neill, 2014); Understanding Sport: A Socio-Cultural Analysis, 2nd Edition (with Tomlinson, Whannel and Woodward, 2013); Understanding the Olympics (with Whannel, 2012); and Sport in Consumer Culture (2006).

1. Mega Events and Globalization: A Critical Introduction PART I: Creative Destruction, Modernization and Spectacular Capitalism 2. Beyond Bread and Circuses: Mega-Events as Forces of Creative-Destruction 3. Mega-Events, Media and the Integrated World of Global Spectacle 4. Modernization, Neoliberalism and Sports Mega Events: Evolving Discourses in Latin America 5. Between Madiba Magic and Spectacular Capitalism: The FIFA World Cup in South Africa PART II: States of Exception 6. Mega-events and the City of Exception: Theoretical Explorations of Brazilian experience 7. Mega-events, Urban Image Construction and the Politics of Exclusion 8. Sochi 2014: Politics, Economics, Spectacle, and Dissent 9. The World Cup, the Security State and the Colonized Other: Reflections on Brazil, Russia, South Africa, and Qatar PART III: Economies of Events and Experiences 10. The Urban Impacts of the 2014 World Cup in Brazil 11. China meets Korea: the Asian Games, Entrepreneurial Local States and Debt-Driven Development 12. Mega-Events of the Future: The Experience Economy, the Korean Connection and the Growth of eSport