Persuasion and Communication in Sport, Exercise, and Physical Activity

How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communication topics in these settings. It provides a state of the art review of the key developments, challenges, and opportunities within the field. It brings together international experts from the fields of social, health, and sport and exercise psychology, to give theoretical overviews, insights into contemporary research themes and practical implications, as well as agendas for future research. Covering topics such as changing attitudes towards exercise, social influence, persuasive leadership and communicating with people with physical disabilities, this book provides a contemporary approach to persuasion and communication in a sport, exercise and physical activity setting. It is an important text for upper-level undergraduate and postgraduate students, as well as academics in the fields of Sport and Exercise Science, Kinesiology, Health and Physical Activity Promotion, and related areas of Psychology.

Ben Jackson is a Senior Lecturer in Exercise, Health, and Sport Psychology at The University of Western Australia, Australia. James A Dimmock is a Senior Lecturer in Exercise, Health, and Sport Psychology at The University of Western Australia, Australia. Josh Compton is an Assistant Professor of Speech in the Institute for Writing and Rhetoric at Dartmouth College, USA.

Part I: Persuasion and Messaging 1. The Evolution of Health Communications Research: The Consequent Challenges and Opportunities in the Case of Physical Activity Message Framing 2. The Elaboration Likelihood Model: Changing Attitudes Toward Exercising and Beyond 3. Physical Activity Messaging for Action Control 4. The Role of Perceived Threat and Efficacy in Motivating Behavior Change in Sport and Physical Activity Communication Contexts 5. Inoculation Messaging 6. Psychological Reactance Theory, Sport, and Exercise: A Bright Future 7. Automatically Activated Cognitions and Physical Activity Messaging 8. Shaping Expectations 9. Harnessing the Weapons of Social Influence in Sport, Exercise, and Physical Activity Part II: Interpersonal Communication 10. Need-Supportive Communication: Implications for Motivation in Sport, Exercise, and Physical Activity 11. Persuasive Leadership in Sport and Exercise: Taking a Closer Look under the Hood 12. Principled Negotiation in Sport, Exercise, and Physical Activity 13. Embodiment in Sport: Strength, Readiness, Aggression, and Beyond 14. Communicating within Sport Teams 15. Communicating Physical Activity Information to People with Physical Disabilities 16. Self-presentation and Communication in Physical Activity Settings