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The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book. Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.
Chris Gratton is Professor of Sport and Leisure Economics and Director of the Leisure Industries Research Centre, Sheffield Hallam University, specialising in the economic analysis of sport and leisure markets. He has co-authored books and published in many academic and professional journals on the sport and leisure industry. Peter Tayloor, Professor of Sport and Leisure Economics, University of Sheffield, is a lecturer, researcher and consultant on economics of sport and leisure markets and organisations. He has co-authored numerous books, research papers and professional and learned articles on sport and leisure markets and industries and has, for nearly 20 years, taught economics of sport and recreation to undergraduate and postgraduate students.
Section I: Introduction 1.Sport and Economics 2.The Economic Importance of Sport Section II: Demand 3.The Demand for Leisure Time 4.The Demand for Sport: Theory 5. The Demand for Sport: Evidence Section III: Supply 6. Government and Sport 7.The Voluntary Sector and Sport 8. The Commercial Sector and Sport: The Sports Industry Section IV: Contemporary Issues in the Economics of Sport 9.Sports Sponsorship 10.Major Sports Event 11. Professional Team Sports 12.Sport and Broadcasting
