Planning and Managing Smaller Events

Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies. This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America. This volume begins by defining and classifying these kinds of events and then verifying if and how they can provide opportunities for cities and towns without the disadvantages of world-famous large events. It concludes by discussing the growing regional scale of urban phenomena and their transition in post-metropolitan spaces. Planning and Managing Smaller Events: Downsizing the Urban Spectacle will be of interest to government officials and policy makers involved in economic development, urban planning, parks, arts/culture as well as students and researchers interested in urbanism, event management, tourism and recreation.

Stefano Di Vita is Assistant Professor in Urban Planning and Design at the Architecture and Urban Studies Department of the Politecnico di Milano, Italy. Mark Wilson is Professor and Program Director of Urban and Regional Planning in the School of Planning, Design and Construction at Michigan State University, USA.

1. Planning and Managing Smaller Events: Trends, Needs and Opportunities for Downsizing Spectacle 2. Downsizing Spectacle: The Appeal of Smaller Events 3. Umbrellas, Incubators, Mothers, and Killers: Four Types of Relationship Between Cultural Mega-Events and Small and Micro Events in Heritage-Rich European Cities 4. Start-Ups, Business Investors, and the Flow of Music: Contrasting Two Creative Events in Helsinki, Finland 5. Culture-Led Small Events in Italy: Milano Piano City and Mantova Festivaletteratura 6. The Conegliano Valdobbiadene European Wine City 2016: A Promotional Tool for the Prosecco Region in Italy 7. Living Off the Lutherland: Thinking Resourcefully About the 500th Anniversary of the 1517 Protestant Reformation 8. Beyond the Borders: Lights and Shadows of the German IBA's Model 9. Beyond the Scene: Rethinking Event Assessment at Montreal's Music Festival 10. Dragon Boat Festivals: An International Collection of Events 11. City/Capital of Culture Schemes in European Medium-Sized Coastal Cities: The Cases of Hull (UK) and Pafos (Cyprus) 12. How Mega-Events Can "Fit Small"? Connections, Uncertainties, and Planning Perspectives