Qualitative Research in Gambling

Gambling is both a multi-billion dollar international industry and a ubiquitous social and cultural phenomenon. It is also undergoing significant change, with new products and technologies, regulatory models, changing public attitudes and the sheer scale of the gambling enterprise necessitating innovative and mixed methodologies that are flexible, responsive and 'agile'. This book seeks to demonstrate that researchers should look beyond the existing disciplinary territory and the dominant paradigm of 'problem gambling' in order to follow those changes across territorial, political, technical, regulatory and conceptual boundaries.
The book draws on cutting-edge qualitative work in disciplines including anthropology, history and media studies to explore the production and consumption of risk, risky places, risk technology, the gambling industry, and connections between gambling and other kinds of speculation such as financial derivatives. In doing so it addresses some of the most important issues in contemporary social science, including the challenges of studying deterritorialised social phenomena; globalizing technologies and local markets; regulation as it operates across local, regional and international scales; globalization, and the rise of games, virtual worlds, and social media.

Rebecca Cassidy is a Professor of Anthropology at Goldsmiths, University of London. She has written two monographs about horseracing and betting in Britain and the United States. Her current project, supported by the European Research Council, uses ethnographic methods to study gambling environments in Europe. Andrea Pisac is a research fellow in Anthropology at Goldsmiths, University of London. Her PhD dissertation explores how foreign books travelling to the UK readership create textual authenticity and authority. Her postdoctoral research focuses on casino and card gambling in Slovenia and its neighbouring region. Claire Loussouarn is a Research Fellow in Anthropology at Goldsmiths, University of London. Her PhD dissertation explores casino gambling among Chinese migrants in London while her postdoctoral research focuses on the British spread betting industry. Her interests include money, temporality, luck, technology, risk and exchange.

Introduction Border I: Between Methods Chapter 1. Making Money with Money: Reflections of a Betting Man Chapter 2. The Socio-Temporal Dynamics of Gambling: Narratives of Change over Time Chapter 3. Gambling Histories: Writing the Past in the Present Border II: Border Crossings Chapter 4. Croupiers' Sleight of Mind: Playing With Unmanaged 'Spaces' In the Casino Industry Chapter 5. Partial Convergence: Social Gaming and Real Money Gambling Chapter 6. Turning The Tables: The Global Gambling Industry's Crusade to Sell Slots in Macau Chapter 7. 'Never a Dull Day': Exploring the Material Organization of Virtual Gambling Border III: Between Worlds Chapter 8. 'Playing Properly': Casinos, Blackjack, and Cultural Intimacy in Cyprus Chapter 9. Betting On People: Bookmaking at Delhi Racecourse Chapter 10. Bad Luck, Slippery Money and the South African Lottery Chapter 11. One-Man One-Man': How Slot-Machines Facilitate Papua New Guineans' Shifting Relations to Each Other Border IV: Between Investment and Gambling Chapter 12. Weather Trading In London: Distinguishing Finance from Gambling Chapter 13. 'If You Don't Care For Your Money, It Won't Care For You': Chronotopes of Risk and Return in Chinese Wealth Management Chapter 14. Playing the Market? The Role of Risk, Uncertainty and Authority in the Construction of Stock Market Forecasts Chapter 15. Spread Betting and the City of London