Routledge Handbook of Sport and Social Media

This handbook takes an in-depth look at the transformative impact of social media on sport. With broader and deeper coverage than any previous book on this topic, the handbook explores how sports media is co-created and curated, collectively, at the individual, group and organisational level, and considers the implications for the ways in which sports media, through social media, infiltrates our lives and influences local and global culture. Exploring key concepts and presenting original case studies, the book features work by world-leading international sports media scholars. It discusses the theoretical lenses through which we can understand social media and sport, from political economy and cultural dynamics to business and management, and explains the significance of global social media platforms. The book then presents a multi-level exploration of sport and social media, including social media use by fans, athletes, teams, leagues and media organisations. Offering important new insight into a technology that now sits at the centre of our social and economic lives, this book is important reading for any researcher, student, practitioner or policymaker with an interest in sport media, sport business, sport cultures, digital media technologies, digital business, or the broader relationships between sport, media and wider society.

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting, Associate Dean for Faculty, and Co-Director of the Beyond Sports Initiative at the University of Alabama, USA. With over 250 journal articles and book chapters and 24 different authored or edited book projects, he is the most published sports communication scholar in the world. He is co-editor of the journal Communication & Sport and has been interviewed over 700 times from media outlets ranging from the New York Times to ESPN to the Associated Press. Marie Hardin is Dean of the Donald P. Bellisario College of Communications at the Pennsylvania State University, USA. She chairs the committee for the Accrediting Council on Education in Journalism and Mass Communication and is on steering committees of the Alliance of Schools and Colleges of Communication and Journalism, and the Hearst Journalism Awards Program. Hardin's research is focused on issues of diversity, ethics and professionalism in sports journalism. In 2013, the University of Georgia Grady College of Journalism and Mass Communication named her a distinguished alumni scholar.

Introduction - Understanding Sport-Based Social Media: A Game-Changer with Thousands of Ramifications, 1. Fundamentals of Social Media in Sport Studies, 2. Digital Sport Consumption: Exploring and Advancing Theory, 3. Methodological Approaches in Sport and Social Media Research, 4. The State of Sport, Social Media, and Reputation Management, 5. Social Media and Online Hate in Sport: A Case Study of Association Football, Part II: Fan-Oriented Social Media, 6. Reconceptualizing Sports Fandom: Feminine Ethics of Care in Social Media Sports Talk, 7. Social Media and Stadium Performances: Beyond Whistling and Booing, 8. The Fan as a Participant in SocialMediaSport, 9. Fan Engagement, National Identity, and the Toronto Raptors' Sports/Media Cultural Complex, 10. 11. Reframing the Destination Narrative through a Sport Mega-Event: Tracing Social Media's Effect from 2022 FIFA (Men's) World Cup on Qatar's Placebrand, 12. Athlete Activism and Social Media: Platforms for Change, 13. Social Media and Athlete Self-Presentation: Evaluating Complexities and Nuances, 14. Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements, 15. The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams' Social Media Channels, 16. Social Media as a Platform for Growing Fandom: The Potential for Team Media Accounts to Inspire More Excitement and Engagement in Women's College Sport, 17. Women's Sports Teams and Social Media in the U.S.: Findings, Frameworks, and Future Research, 18. Public Responses to Sports Teams' Functioning and Policies on Social Media, 19. Use of Social Media in Sport Organizations: Communicating Risks Associated with Contaminated Dietary Supplements, 20. The Relevance of the Five Major European Football Leagues on Social Media and the Influence of Transfers and New Competitors: Cooperation or Competition?, 21. Gender, Representation, and Discursive Meaning-Making: Mediatization and Mediated Football Practices, 22. Collegiate Sports Media in the Era of Popular Feminism: Breaking Free from the Postfeminist Sensibility, 23. The PGA Tour, Organizational Change, and Communicating Care on Social Media, 24. Social Media Presence of Peripheral Basketball Leagues: From the Balkans to the World, 25. 26. Understanding and Tackling Online Abuse Towards Sport Journalists, 27. Journalists, Social Media and Formula One: Life Inside the Piranha Club, 28. The Post-Twitter Era of Social Media in Sport, 29. 30. ELTA Sports, Facebook, and Sports Nationalism in Taiwan, 31. YouTube Interventions to Enhance Cultural Citizenship Through Sport: The Case of TG4 (Ireland)