Sport and Adventure Tourism

Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that's rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: - planning, developing, and marketing an event - skiing and snowboarding - boating, sailing, and fishing - the "phenomenon" of golf tourism - mountain-based adventure tourism - the growing spa industry - virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

- About the Editor - Contributors - Foreword - Preface - Acknowledgments - Chapter 1. An Introduction to Sport and Adventure Tourism - Defining Sport Tourism - Sport Tourism: The Supply Side - A Profile of the Sport Tourism Industry - Adventure Tourism - The Future of Sport Tourism - Summary - Chapter 2. Historical Perspectives of Sports Tourism - Introduction - Greece: The Foundations - The Persian Empire: The Soil and the Soul - The Etruscans: Causal Influence - Rome: The Aristocratic Expression - Byzantium: A Glittering Civilization - The Crusades: Picturesque and Eventful - The Islamic Scene: Resources of the Earth - Europe: The Recovery - The Renaissance Period - The English Enchantment: Knowledge to Reason - The Eighteenth Century: Dominated by War - The Nineteenth Century: The Stepping-Stones - Mega Interests of the Twentieth Century - Conclusion - Chapter 3. Sport Event Tourism: Planning, Development, and Marketing - Introduction - What Is Sport Event Tourism - The Sport Event Tourist - Forces and Trends Shaping Sport Event Tourism - Planning, Development, and Marketing Sport Event Tourism - Case Study: Seminole County, Florida, Convention and Visitors Bureau - Conclusions - Useful Web Sites - Chapter 4. Winter Sports Tourism - Evolution of the Market - Market Size - Destinations - Ski Field Location and Development - The Consumer - Future Prospects - Case Study: Whistler Resort in Canada - Appendix A: Hotel Markets Area of Origin - Appendix B: Demographic Profiles of Whistler's Seasonal Visitors - Relevant Web Sites - Chapter 5. Marine Tourism - Introduction - Types of Marine Tourism - Marketing Issues - Management Issues - Future Prospects - Summary - Case Study: Shoalwater Bay in the Great Barrier Reef, Australia - Relevant Web Sites - Chapter 6. Golf Tourism - Introduction - Golf History and Development of Golf Tourism - The Development and Use of Golf As a Destination Marketing Tool - Reasons for the Development of the Golf Tourism Product - The Golf Market Product - The World Golf Tourism Market - Golf Tourism Effects - Case Studies - Conclusions - Relevant Web Sites - Chapter 7. Adventure Tourism - Introduction - The Commodification of Adventure - What Is Adventure Tourism? - Mountains and Commodification - Theoretical Connections - Case Study 1: Trekking in Nepal - Influences upon British Adventure Tourism - The Role of the Guide - The Control of Information - The Importance of Technical Developments - Case Study 2: The Foundry Climbing Centre - Conclusions: The Future - Relevant Web Sites - Chapter 8. The Business of Adventure Tourism - Introduction - The Evolution from Lifestyle to Business - The Business Mosaic - Adventure Business Administration - Adventure Business Management - Adventure Business Finance - Risk Management - Summary - Case Study: Canadian Mountain Holidays (CHM) - Relevant Web Sites - Chapter 9. Spa and Health Tourism - Introduction - Defining Health and Spa Tourism - Historical Dimensions of Health and Spa Tourism - Supply of Health and Spa Tourism - Demand for Health and Spa Tourism - Conclusions - Chapter 10. Virtual Sport Tourism - Overview - Technical Advancements - Virtual Reality Participatory Modes - Futures - Index - Reference Notes Included