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This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques, and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture.
Drawing on cutting-edge research, innovation discourses, and perspectives from multiple disciplines, the book introduces fundamental concepts in entrepreneurship, innovation, and enterprise, such as digitalisation, research and development (R&D), diversi-cation, extendibility, and sustainability. It highlights future innovation challenges, provides innovative solutions, and introduces a new diagnostic tool for managing entrepreneurship and innovation. The book presents insights on everyday management challenges from experienced industry practitioners and considers the importance of social enterprise and social entrepreneurship at a time of austerity, recession, and increasing uncertainty.
Full of real-world cases and scenarios, as well as useful features to encourage critical re-ection, this book is essential reading for any course on entrepreneurship taken as part of a degree course in sport management leisure, sports studies, recreation, event studies, entertainment management or tourism. It is also fascinating reading for practitioners looking to improve their professional skills.
Simon Mosey is the Director of the Haydn Green Institute (HGI) for Entrepreneurship and Innovation, Nottingham University Business School, University of Nottingham, UK. Richard Shipway is an associate professor in sport event management, Department of Sport and Event Management, Bournemouth University Business School, Bournemouth University, UK. Chris Symons is a leading sport and leisure executive with over 30 years' experience in leading leisure organisations and building engaging experiences. Chris is based in Bournemouth, UK.
1. Building an Entrepreneurial Sport or Leisure Organisation, 2. Entrepreneurial Strategy for Sport and Leisure, 3. Sport and Leisure Entrepreneurial Strategy in Practice, 4. Entrepreneurial Culture and Leadership in Sport and Leisure, 5. Entrepreneurial Culture: In Practice, 6. Interaction with External Stakeholders and the Importance of Sport and Leisure 'Communities', 7. Sport and Leisure Ecosystems, 8. The Future for Entrepreneurship and Innovation in Sport and Leisure
