Social, Cultural and Economic Impacts of Wine in New Zealand.

New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines.This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the "life of commodities", "social class" and "place and people". Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy.This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.

Peter J. Howland has a PhD in Anthropology (Canterbury University) and is an independent researcher with interests in middle-class consumption, identity, distinction and sociality.

1. From 'Civilising' M-ori To Fruit-Driven Exuberance: An Introduction To Wine In New Zealand Peter J. Howland Production 2. Boutiques And Behemoths: The Transformation Of The New Zealand Wine Industry 1990-2012 John Overton and Warwick Murray 3. Finding A Place For New Zealand Wine: Terroir And Regional Denominations John Overton and Warwick Murray 4. New Zealand Wine And Environmental Sustainability C. Michael Hall and Tim Baird 5. Working The Vines: Ni-Vanuatu Labour, Central Otago Pinot, And Economic Development In Vanuatu Rochelle Bailey 6. Beyond The Flawed Narratives Of A Crisis Of Over-Supply: A Conceptual Fix For New Zealand Wine Nicolas Lewis Promotion 7. Brand New Zealand Wine: Architecture, Positioning And Vulnerability In The Global Marketplace C. Michael Hall and Tim Baird 8. What's In A Name? Labels And Branding In The New Zealand Wine Industry Glenn Banks 9. Wine And Architecture - Structure And Elegance David Kernohan Consumption 10. Wine Consumption And Behaviour In New Zealand C. Michael Hall, Stuart Heyworth and Tim Baird 11. Wines of distinction: From Elite Refinement To Reflexive Democratization Peter J. Howland 12. Between The Vines: Wine Tourism In New Zealand Tim Baird and C. Michael Hall Place Studies 13. Waiheke Island Lucy Baragwanath and Nicolas Lewis 14. Martinborough: A Tourist Idyll Peter J. Howland 15. Waipara John Overton, Glenn Banks and Warwick Murray