Sport Governance and Operations

Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today's globalised marketplace. It adopts a broad, modern definition of 'governance' that includes the operational process of organizing resources and the implementation of standing policies and plans, as well as regulation, direction, control and evaluation. The book presents a series of cutting-edge case studies that shine important new light on key themes in contemporary sport management, including sustainability, human resource management, cross-cultural management and labour markets, across a wide range of sporting contexts, from Formula One and the Commonwealth Games to the NCAA. Bringing together researchers and practitioners from five continents, it represents an important platform for the international exchange of ideas, best practices, and scholarly enquiry. This is fascinating reading for any student, researcher or practitioner with an interest in sport business and management, event management or international business.

Euisoo Kim is Researcher in sport management and policy at the University of Georgia, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

1. Sport Governance Defined: An Introduction, 2. Governance of Sport for the 21st Century: Contemporary Perspectives, 3. Sport Policies and Their Sociocultural Impacts, 4. Effective Governance through Human Resources: International Experience in Career Development of Football Administrators in Poland, 5. Cultural Frame Switching: Bicultural-Bilingual vs. Monocultural-Monolingual Coaches, 6. Governing Sport Organizations: Significance and Determinants of Innovations, 7. Governing Economic Flows in European Professional Football Clubs, 8. Efficiency of Financial Investment in Formula One Racing: A New Era in Motor Sport, 9. Policy Implications in Rhythmic Gymnastics Judging: A Case Analysis, 10. Restructuring CUBA and Chinese Collegiate Sports: Learning from the Governing Success of NCAA, 11. Impact of Athletic Talents on Team Structure: Marquee Players in Major League Soccer, 12. Endorsing Public Diplomacy through International Sport Events: Impact of Sport Fan Engagement, 13. Transcending Ball and Ballin': Connecting the Jordan Brand and College Football Fans, 14. Structuring Sustainable Sport Events and Achieving Desirable Impact on Urban Development, 15. New Directions for Professional Preparation: A Competency-Based Model for Training Sport Management Personnel