Sport and the Pandemic

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

Paul M. Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication (IJSC). Brody J. Ruihley is Associate Professor in the Department of Sport Leadership and Management at Miami University, USA. Bo Li is Assistant Professor in the Department of Sport Leadership and Management at Miami University, USA.

1. Overview of Perspectives on a Global Pandemic's Impact on the Sport Industry, Part I: Managerial Reflections, 2. The Role of Advocacy, Coping, and Communication for Athletic Administrators in the Midst of the Covid-19 Crisis, 3. Athletic Recruiting During Covid-19: The Paradox of Recruiting While on Pause, 4. Environmental Change, the Sport Industry, and Covid-19, 5. The Impact of Covid-19 on Security at Sporting Events: Preventing the Biological Bomb, 6. Covid-19 and Korean Professional Sport: Understanding the Administrative Side of League Management During the Global Pandemic, 7. New Zealand Tennis's Match Point Moment: The Covid-19 Conundrum, Part II: Marketing and Communication Perspectives, 8. Diminishing the Distance During Social Distancing: An Exploration of Australian sport Organisations' Usage of Social Live Streaming Services Throughout Covid-19, 9. The Impact of Covid-19 on Sport Sponsorship: The Views of Industry Professionals, 10. The Impact of Covid-19 on Sport Consumers: A Shift in Consumption, 11. Covering a Sporting League Without Games: Media Framing Around Covid-19 and the Australian Football League, 12. British and American Media Framing of Online Sim Racing During Covid-19, Part III: Governance During the Pandemic, 13. The Effect of Covid-19 on Hong Kong Sports, 14. Covid-19 and the Chinese Super League: Managing the World's Most Popular Sport in a Time of Global Crisis, 15. Team Peru Olympic Decision-Making During COVID-19, 16. Bailouts and Tax Breaks: Slovenian Olympic Committee's Communication During Covid-19, 17. Tennis Players' Responses to Covid-19 and the Global Pandemic's Impact on Professional Tennis Governance, 18. Critical Reflections on the Future of Global Sport Governance in a Post Covid-19 World: Levelling the Field, Part IV: Spectatorial and Participatory Aspects, 19. Scottish Golf and Covid-19, 20. Covid-19's Impact on a Sports League: The XFL and the Progression of Sport Betting, 21. Pandemic Mitigation and Communication Strategies During Local Sports Tournaments in Japan, 22. The Mass Mobilization of Polish Football Fans in the Face of Covid-19: Duties of the Heart, 23. Covid-19 and the Mobilization of Ultras in Croatia: From Hooligans to Community Heroes and Back?, 24. Changing Landscape of Civic Engagement of Fans: Understanding the Ramifications of Covid-19 and the Absence of Face-to-Face Interaction in European Football, Part V: Sociological and Psychological Reflections, 25. The Deprivation of Live Sports Broadcasts During Covid-19: Israeli Sports Fans During the Global Pandemic, 26. Covid-19 in Indigenous Communities: Five Protective Factors of "Exercising" Sovereignty, 27. The Influence of Sport on the Public's Recognition of a Global Pandemic: Time to Get Real, 28. Potential Benefits of Covid-19 Transition for Athletes: Unintended Consequences, 29. Patient Zero: Covid-19 and Rudy Gobert's Reputational Crisis, 30. From Positive Momentum to Economic Turmoil: The Influence of the Covid-19 Pandemic on Women's Professional Football/Soccer in Denmark