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This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.
Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Stephen Ball, Susan Horner, Kevin Nield
Foreword by key hospitality and tourism figures from China and IndiaContentsPrefaceIntroduction
Part1 The Chinese and Indian ContextChapter one: The economic environmentChapter two: The cultural backgroundChapter three: Social and demographic perspectivesChapter four: Tourism trends
Part2 Hospitality and Tourism Development and Management in China (including Hong Kong and Macau)Chapter five: Hotels and resortsChapter six: Restaurants, fast food and contract food serviceChapter seven: Tourism business
Part3 Hospitality and Tourism Development and Management in IndiaChapter eight: Hotels and resortsChapter nine: Restaurants, fast food and contract food serviceChapter ten Tourism business
Conclusions and future developments
Case StudiesAppendicesIndex of hospitality and tourism operatorsSubject index
