The Routledge Handbook of Digital Sport Management

The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

Michael L. Naraine is an Associate Professor in the Department of Sport Management at Brock University, Canada. His research is in digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape. He is a Research Fellow of the North American Society for Sport Management and a board member at Canada Snowboard. Ted Hayduk III is an Assistant Professor at Tisch Institute for Global Sport at New York University, USA. His research explores entrepreneurship and consumer behavior in the sport and entertainment industry. In 2022, he was named a Research Fellow of the North American Society for Sport Management. Jason P. Doyle is a Senior Lecturer within the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research focuses on understanding sport consumer behavior, specifically determining how sport and event consumption impacts organizations, athletes, communities, and individuals.

PART I Digital Transformations in Sport Management 1 Organizational Behavior and Digital Transformation in Sport Christopher R. Barnhill and Natalie L. Smith 2 Human Resource Management and Digital Technology Shannon Kerwin 3 Virtual Volunteering Erik L. Lachance and Graham Cuskelly 4 Digital Transformations in Youth Sport Ryan Snelgrove and Vinu Selvaratnam 5 Digital Transformation in Not-for-Profit Sport Organizations Ashley Thompson and Milena M. Parent 6 Virtual Participatory Sport Events Millicent Kennelly and Kevin Filo 7 Digital Innovation in High-Performance Sport Popi Sotiriadou 8 Corporate Social Responsibility and Digital Transformation in Professional Sport Kathy Babiak, Adam Copeland, and Daniel Yang 9 Digital Transformation in Sport Sponsorship T. Bettina Cornwell 10 Digital Sport Management and the Law Thomas A. Baker III 11 Digital Technology and Sport for Development Per G. Svensson and Mitchell McSweeney PART II Digital Tools in Sport Management 12 Fantasy Sport in the Digital Realm Brody J. Ruihley 13 Podcasting and Sports Journalism Galen Clavio and Brian P. Moritz 14 Evolution of Live Streaming Sarah Wymer and Michael L. Naraine 15 Social Media and Sport Marketing in North America Brandon Boatwright and Karen Freberg 16 Social Media and Athlete Branding Caroline Riot and Michelle Hayes 17 Immersive Technology and the Virtual Sport Spectator Experience Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz 18 Business Analytics in Sport Organizations Ted Hayduk III PART III Emerging Digital Issues in Sport Management 19 Collaborative Consumption in the Sport Industry Brandon Brown, Eric C. Schwarz, and Michael M. Goldman 20 Data and the Sport Consumer Adam Karg 21 Digital Fitness Ecosystem Brianna Newland and Thomas J. Aicher 22 Convergence of Sport and Esports Anthony D. Pizzo and Daniel C. Funk 23 Blockchain and the Sports Tech Dilemma Brianna Newland and Martin Carlsson-Wall 24 Digitization of Sport Participation for Health Ji Wu, Yuhei Inoue, and Mikihiro Sato 25 Artificial Intelligence Heather Kennedy and Liz Wanless 26 Digital Technology and Sport Ecology Maddy Orr and Walker J. Ross 27 Shifting Gender Power Relations in the Digitization of Sport Simone Fullagar, Adele Pavlidis, and Millicent Kennelly 28 Sport Innovation Benjamin Kinsky and Christopher Huth 29 Economics of Digital Sport Consumption Ted Hayduk III