Time and Alcohol

The purposeful production, exchange, and consumption of alcohol, like all human endeavour, is always a matter of time and temporality - and ranges from the universality of Einsteinian space-time relativity through to species-specific nature times and the myriad of anthropocentric constructs of nature time and of social times/temporalities. Thus time and temporality is an integral variable in all alcohol production, exchange, and consumption, and is complemented by similarly rendered considerations of space/place, context, and contingent social relationships. The book draws on historical and ethnographic examples from Aotearoa New Zealand, China, France, India, Peru, Central Europe, and the United Kingdom to enhance our understandings of the dialogic matrices of time and temporality that are generated within, and which simultaneously generate various economic, social, political, religious, and moral modalities of alcohol in all their conceits and deceits. Time and Alcohol: It's Five O'Clock Somewhere! will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

Peter J. Howland is a former tabloid journalist by mistake, an anthropologist by training, a sociology lecturer at Massey University, Aotearoa New Zealand, by occupation, and a neo-Marxist by analytical and moral compulsion. He has long-standing research interests in wine production, consumption, and tourism and their role in the evolving constructions of middle-class identity; distinction; leisure; elective sociality; constructions of place and reflexive individuality; gifting and commodity economies; and so on. In 2019, he was appointed as a founding editor of the series Critical Beverage Studies for Routledge UK.

Series Editor Introduction, Acknowledgements, List of Illustration, List of Contributors, Introduction, 1. Alcoholic Times and Temporalities - Labouring Between Nature and Society, 2. Accounting for Lost Time: Alcohol and its After-Effects in English Diary-Keeping (c. 1660 - 1760), 3. Nipping and tippling: How 'petty but perpetual drinking' caused moral panic in late Victorian Britain, 4. Wine and the Disruption of Time: The French Revolution, 5. 'Me time' or Coping Mechanism? Women, alcohol and gendered modes of 'time out', 6. The Two Wine O'Clocks: (Un)Timely Meditations on Gendered Alcohol Consumption, 7. Intergenerational Drinking Histories, Times and Geographies, 8. The Influence of Seasonality on the Beer Brewing Process, 9. Grapevines and Winemakers: Nature Time, Labour Agencies and Commercial Agrarian Temporalities, 10. Making Time with Microbes, 11. Fiesta time: Beer exchange and temporal pressures in the Southern Peruvian Andes, 12. Liquor of Rongmei Naga: Brewing joudui in the village against colonial and post-colonial state, 13. We are When We Drink: Wine, Temporality, and Performativity in the Iranian Diaspora, 14. Time, Body Technique, and Aged Flavour in Producing Puer Tea in the Xishuangbanna Region, China, Index