Global Cases on Hospitality Industry

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry's dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: - consumer marketing research - price promotions - consumer behaviors - bed and breakfast expectation analysis - assessment of service quality - company organizational structure - labor productivity - human resource issues - franchise restaurants impact around the world - tour operator strategies - similarity of problems between the hospitality and tourism industries - heritage tourism - societal effects of tourism development - ethical challenges - and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.

Timothy L. G. Lockyer

About the Editor, Contributors, Preface, Acknowledgments, Chapter 1. Culture and Its Impact on International Service Management: Exploring Global Consumers' Different Service Perceptions and Preferences in the International Hospitality Industry, Chapter 2. Effectiveness of Price Discount Levels and Formats in Service Industries, Chapter 3. Leisure: Meaning and Impact on Travel Behavior, Chapter 4. The Bed-and-Breakfast Experience: An Analysis of Hosts' and Guests' Expectations, Chapter 5. Searching for Critical Success Factors: A Dimension-Specific Assessment of Service Quality and Its Relationship with Customer Satisfaction and Behavioral Intentions in Fast-Food Restaurants, Chapter 6. Experience-Based Category Expectations in Service Quality Research and Management, Chapter 7. The Influence of Empowerment on Organizational Success: A Case Study on Flight Centre, Chapter 8. A Macroanalysis of Labor Productivity As a Value Driver in the Lodging Industry, Chapter 9. Human Resources Initiatives in Designing and Developing Value-Delivery Systems in the Hospitality Industry, Chapter 10. Emotional Labor Among the Frontline Employees of the Hotel Industry in India, Chapter 11. Understanding the Impact of Situational Components in Hospitality Retailing: The Case of Irish Theme Pubs, Chapter 12. Internationalization of Services: The Global Impact of U.S. Franchise Restaurants, Chapter 13. The Strategic Behavior of German Tour Operators in Croatia, Chapter 14. Working Capital in Hospitality Sector: A Case of Maruti Hotels, Chapter 15. Entrepreneurship in Indian Hotel Industry: Financial and Strategic Perspective, Chapter 16. Hospitality and Tourism: International Industries Experiencing Common Problems, Chapter 17. The Heritage Tourism of George Town, Penang: Setting the Right Tourism Culture, Chapter 18. Effects of Tourism Development on the Local Poor People: A Case Study in Taibai Region China, Chapter 19. Barriers to Hotel Chain Development in China, Chapter 20. Employee Behavioral Intentions Toward Adoption of Information and Communication, Chapter 21. Improving the Effectiveness of Hotel Loyalty Programs through Data Mining, Chapter 22. Performance Evaluation of Worldwide Hotel Industry Using the Data Envelopment Analysis, Chapter 23. Ethics in the Hospitality Industry: An Applied Model, Chapter 24. The Ethical Challenges of Managing Pilgrimages to the Holy Land, Chapter 25. State of Practice of Ethics in the Hotel Industry in India: Some Conclusions, Chapter 26. Work Values of Chinese Food-Service Managers, Index

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