Tourism in the New Europe

The book represents a state of the art review of key research on small firms in tourism in relation to European integration. It is, therefore, an essential resource for those engaged in research relating to tourism SMEs in transitional economies throughout the world. In addition, it is an essential purchase for the increasing number of students studying modules on small businesses as part of their final year undergraduate and postgraduate degree programmes.
One of the key features of this book is its clear focus on breaking new ground by reporting recent research and theorising on small firms in tourism. In many cases, the analysis provided by contributors will carefully relate small business behaviour to issues of wider concern to tourism academics and policy-makers. It is also distinctive for its overt emphasis on contrasting European experiences.
These characteristics contrast with the existing literature on small firms in tourism and hospitality, particularly in Europe. Previous literature achieved their aims by providing valuable syntheses of existing literature. Now that such 'taking of stock' has been undertaken, there is a demand for more overtly research-based texts that are nevertheless accessible to a wide audience. This book does exactly that.

UK Centre for Events Management, Leeds Metropolitan University, UK, Hull University Business School @ Scarborough, UK

Chapter 1 Small Firms in the New Europe: An Overview, Marcjanna Augustyn, Rhodri Thomas; Chapter 2 Competitive Advantage in Virtual Teams of e-Entrepreneurs: Evidence from the European Tourism Industry, Harry Matlay, Paul Westhead; Chapter 3 The Economic Performance of the Slovak Tourism Businesses, Vladimír Baláz; Chapter 4 Strategic Imperatives for Tourism SMEs in Europe, Crispin Dale, Neil Robinson; Chapter 5 The Role of SMEs in Tourism Development: An Industrial District Approach Applied to Killarney, Ireland, Ziene Mottiar, Theresa Ryan; Chapter 6 Social Enterprise in the UK Tourism Industry, John Pheby; Chapter 7 Scottish Rural Tourism Enterprises and the Sustainability of Their Communities: A Local Agenda 21 Approach, David Leslie; Chapter 8 Tourism SMEs in the Context of Sustainability: A Case Study of Pomerania Voivodship, Poland, Barbara Marciszewska, Anna Staszewska; Chapter 9 Developing Rural Tourism in Finland through Entrepreneurship, Raija Komppula; Chapter 10 Linking Rural Heritage and Traditions with Tourism SMEs in Slovenia, Sonja Sibila Lebe; Chapter 11 Strategies for Small- and Medium-Sized Hotels in the Slovak Republic, Marian Gú?ik, Vanda Maráková, Ivana sípková; Chapter 12 The Effectiveness of Promoting Package Tours by Polish Travel Agents, Jolanta Staszewska, Janusz Klisinski, Izabella Sowier-Kasprzyk; Chapter 13 Encouraging Enhanced Customer Relationship Management in Accommodation SMEs: The Case of Seville, Spain, Mario Castellanos-Verdugo, Ma de los Ángeles Oviedo-García, Nadine Veerapermal; Chapter 14 Motivation and Business Performance: A Case Study of Tourism SMEs in Norway, Hans Holmengen; Chapter 15 Tourism SMEs in an Aspirant Member State: Turkey, Sibel Mehter Ayk?n, Volkan Alt?nta?; Chapter 16 Small Business in the Tourism and Hospitality Industry of Russia, Viktoria Saprunova; Chapter 17 Small Firms in the New Europe: Key Issues, Conclusions and Recommendations, Marcjanna Augustyn, Rhodri Thomas;