A Creative Health Communication Framework

This groundbreaking volume offers a theoretical, practical, and evidence-based approach to bridging the gap between service-users, -providers, and -commissioners in order to establish Creative Health as a valued part of healthcare, and a key player in the broader healthcare marketplace. Offering actionable strategies to strengthen interdisciplinary networks and enrich the Creative Health landscape within modern healthcare systems, the book provides a comprehensive analysis of how economic systems, healthcare philosophy, and societal perceptions shape the uptake and effectiveness of Creative Health services. It outlines the systemic barriers to widespread recognition and identifies how targeted communication can engage both service-users and market forces. Through pragmatic solutions and narrative-based research, chapters present the concept of 'market wellbeing' - a negotiation space that aligns the needs of individuals with healthcare market objectives, fostering stronger connections and sustainability for Creative Health. Ultimately, an entirely novel Creative Health Communication Framework is outlined in the third part of the volume, designed to empower readers with the insights and strategies that can reshape how Creative Health is communicated and valued. This will be a key volume for scholars, researchers, and postgraduate students in Creative Health, creative arts and expressive therapies, and mental health and health psychology more broadly. Creative Health practitioners should also find this volume of use.

Jane Hearst is a doctor of Creative Health and serves as Midlands Creative Health Associate, National Centre for Creative Health, UK.

Introduction Part 1: Navigating The Existing Market Chapter 1 | The Story that Prompted the Creative Health Communication Framework Chapter 2 | Strategy, Sustainability, and the Context of Capitalism Chapter 3 | Modern-Day Healthcare and Conceptualisations of Mental Health Chapter 4 | Categorisation and Power Within the Field of Creative Health Part 2: User-Centred Design within Research Chapter 5 | Pragmatism: Using the Market as a Grounding Mechanism Within Research Chapter 6 | Critical Psychology: Well-Being at the Intersection of the Individual and the Market Chapter 7 | Narrative Data: Creative Activities That Have Marketability Embedded in Their Design Chapter 8 | Developing the Creative Health Communication Framework Part 3: The Creative Health Communication Framework Stage One: The Threat to Well-Being Chapter 9 | Internal or External Threats Chapter 10 | Scale of Impact Chapter 11 | Well-Being Orientations Chapter 12 | Absent or Misaligned Resources Stage Two: The Role of the Service-Provider Chapter 13 | Identifying or Managing Threats Chapter 14 | Internal or External Resources Chapter 15 | Specific or Holistic Goals Chapter 16 | Resilience Strategies Stage Three: Contextualising the Service Chapter 17 | The Distinct Roles of Service-User and Service Provider Chapter 18 | Single Service or Collaborative Team Chapter 19 |Trust-Building and Attainability of Healthcare Services Chapter 20 | Promotional Voices: Scientific, Storytelling, or Poetic Conclusion