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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.
Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Andrew C. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport.
Chapter 1 Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media Chapter 2 Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well Chapter 3 The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere Chapter 4 Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives Chapter 5 Fair Ball?: Exploring the Relationship between Media Sports and Viewer Morality Chapter 6 Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies? Chapter 7 Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media Chapter 8 From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities Chapter 9 The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter Chapter 10 Sport, Identities, and Consumption: The Construction of Sport at ESPN.com Chapter 11 Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship
