Sports Media

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Andrew C. Billings arrived at the University of Alabama in 2011, where he assumed the role of the Ronald Reagan Chair of Broadcasting. He is the author of six books, including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008). Additionally, he is also the author of over 50 refereed journal articles and book chapters and his work has won numerous awards from organizations such as the National Communication Association and the Broadcast Education Association. His work in the classroom at Clemson University also earned him many teaching awards. He has consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.

Topics addressed: - Reflections and Suggestions for Scholarship on Sports and Media (Walter Gantz, Indiana University, USA) - Why Sports Fit Television So Well (Michael Real, Royal Roads University, Canada) - Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere (Marie Hardin, Pennsylvania State University, USA) - Sports Dirt, Fanship Identity, and Commercial Narratives (Lawrence A. Wenner, Loyola Marymount University, USA) - Exploring the Relationship between Media Sports and Viewer Morality (Arthur A. Raney, Florida State University, USA) - Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies? (David Rowe, University of Western Sydney, Australia) - Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media (Jimmy Sanderson, Arizona State University, USA and Jeffrey W. Kassing, Arizona State University, USA) - The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities (Lance Porter, Louisiana State University, USA; Chris Wood, JWA Communications, USA, and Vince Benigni, College of Charleston, USA) - An Initial Study of Gender Coverage in Sports on Twitter (Lauren Reichart Smith, Auburn University, USA) - Sport, Identities, and Consumption: The Construction of Sport at ESPN.com (Lindsey J. Meân, Arizona State University, USA) - Assessing the Record and Advancing a Future of Sports Media Scholarship (Andrew C. Billings, Clemson University, USA) - Appendix: Contributions to Sports Media Scholarship: A Comprehensive Reference List